Pull: imports the same CRM batch into every campaign (up to 40 campaigns).
Push: combines contacts across campaigns; duplicates the same phone once (most recently updated wins).
1. Bulk sync (manual)
Run on demand using the options below.
2. Event push (automatic)
One contact per trigger. Field mapping runs in addition to tags.
Source → column or custom id. Custom ids = HighLevel custom fields; Zapier also gets mappedCustomFieldIdValues.
Requires Conversations/messaging scope on your HighLevel token.
Zapier Catch Hook payloads include eventDisplayLine on each automatic event push for your Zap steps.
CRM tags (not the real SMS thread). [message] = SMS text inside your tag line.
Tag lines: defaults & empty box
Unset templates behave like [message] only. Empty saved box = no extra message tag that direction.
Inbound → CRM tags
Quick layouts
Insert tokens
Sample result in the CRM (fake SMS + fake contact)
Outbound → CRM tags
Quick layouts
Insert tokens
Sample result in the CRM (fake SMS + fake contact)
3. Event pull (webhook)
For “when something happens in HubSpot/Zapier, add rows to A2Z”: generate a secret, then POST JSON to the URL below (same secret in the body). One campaign per request.
Use path …/api/integrations/hooks/event-pull (hyphen event-pull), not underscore.
Endpoint — click the field to select, or use Copy.
New secret — copy it now; it is not shown again unless you generate another.
Example body — editable; replace values, then copy for Zapier or your CRM.
